Using JW Player Analytics
Your JW Player Dashboard comes complete with an analytics section, where you can monitor your content performance and look at activity by device, geography, engagement, and more.
If you use the embed code generated from the dashboard, your information will appear automatically. If you are using a more custom embedding method, be sure to follow our embedding instructions to make sure that your analytics information is accurate.
Note: If you're seeing 'no data' in your JW Player analytics, and your content is not hosted with JW Player, be sure you've followed the instructions for registering your external URLs to get Media IDs.
What are the metrics shown?
|Content||Any video or audio content object with a unique Media ID|
|Embeds||Players that have loaded on a webpage|
|Plays||Video starts across all embedded players|
|Completes||Videos watched to completion|
|Daily Unique Viewers||Unique users who have played at least one video|
|Plays per Unique||The number of plays divided by the number of unique viewers on specific day|
|Complete Rate||The number of plays divided by the number of completes, as a percentage|
|Time Watched||Total time watched across all your players|
|Engagement||Use this data to track the performance of your video (where do viewers drop off? which sections do they replay?)|
|Ad Impressions||Ad start events across all embedded players|
Analytics in the Dashboard
Our design allows you to easily see overall metrics for your account, content-level data (each piece of content is defined by unique media-id), and domain level data (only top-level domains are currently reported). You can also see these metrics split by device and geography.
It is also possible to download this information via CSV, or access it via API.
Note: Due to the way that we track analytics from within the player, it is not possible to keep count of time watched and engagement for live streams. Please keep this in mind when looking to track certain aspects of playback.
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