Using JW Player Analytics
Your JW Player Dashboard comes complete with an analytics section, where you can monitor your content performance and look at activity by device, geography, engagement, and more.
If you use the embed code generated from the dashboard, your information will appear automatically. If you are using a more custom embedding method, be sure to follow our embedding instructions to make sure that your analytics information is accurate.
Note: If you're seeing 'no data' in your JW Player analytics, and your content is not hosted with JW Player, be sure you've followed the instructions for registering your external URLs to get Media IDs.
What are the metrics shown?
|Content||Any video or audio content object with a unique Media ID|
|Embeds||Players that have loaded on a webpage|
|Plays||Video starts across all embedded players|
|Completes||Videos watched to completion|
|Daily Unique Viewers||Unique users who have played at least one video|
|Plays per Unique||The number of plays divided by the number of unique viewers on specific day|
|Complete Rate||The number of plays divided by the number of completes, as a percentage|
|Time Watched||Total time watched across all your players|
|Engagement||Use this data to track the performance of your video (where do viewers drop off? which sections do they replay?)|
|Ad Impressions||Ad start events across all embedded players|
|25% Completes||The number of times a view hit the 25% mark of a video. Only available for videos over 30 seconds|
|50% Completes||The number of times a view hit the 50% mark of a video. Only available for videos over 30 seconds|
|75% Completes||The number of times a view hit the 75% mark of a video. Only available for videos over 30 seconds|
|Complete Rate||The percentage of plays that ended in a complete|
|Plays per Viewer||The average number of plays for each unique viewer|
|Time Watched per Viewer||The average amount of time watched for a unique viewer|
|Ad Impressions per Viewer||The average number of ad impressions for a unique viewer|
|Ad Requests (beta)||The number of times a video ad request was detected in the player|
|Ad Clicks (beta)||The number of times a video ad was clicked in the player|
|Ad Skips (beta)||The number of times a video ad was skipped in the player|
|Ad Completes (beta)||The number of times a video ad was completed in the player|
Analytics in the Dashboard
Our design allows you to easily see overall metrics for your account, content-level data (each piece of content is defined by unique media-id), and domain level data (only top-level domains are currently reported). You can also see these metrics split by device and geography.
It is also possible to download this information via CSV, or access it via API.
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