Using JW Player Analytics

Intro to Analytics

Your JW Player Dashboard comes complete with an analytics section, where you can monitor your content performance and look at activity by device, geography, engagement, and more.

If you use the embed code generated from the dashboard, your information will appear automatically. If you are using a more custom embedding method, be sure to follow our embedding instructions to make sure that your analytics information is accurate.

Check out the video at right to get an overview of the whole analytics section of the JW Player dashboard, including real time analytics and segmented reports.

Note: If you're seeing 'no data' in your JW Player analytics, and your content is not hosted with JW Player, be sure you've followed the instructions for registering your external URLs to get Media IDs.

 

 

What are the metrics shown?

Content Any video or audio content object with a unique Media ID
Embeds Players that have loaded on a webpage
Plays Video starts across all embedded players
Completes Videos watched to completion
Daily Unique Viewers Unique users who have played at least one video
Plays per Unique The number of plays divided by the number of unique viewers on specific day
Complete Rate The number of plays divided by the number of completes, as a percentage
Time Watched Total time watched across all your players
Engagement Use this data to track the performance of your video (where do viewers drop off? which sections do they replay?)
Ad Impressions Ad start events across all embedded players
25% Completes The number of times a view hit the 25% mark of a video.  Only available for videos over 30 seconds
50% Completes The number of times a view hit the 50% mark of a video.  Only available for videos over 30 seconds
75% Completes The number of times a view hit the 75% mark of a video.  Only available for videos over 30 seconds
Complete Rate The percentage of plays that ended in a complete
Plays per Viewer The average number of plays for each unique viewer
Time Watched per Viewer The average amount of time watched for a unique viewer
Ad Impressions per Viewer The average number of ad impressions for a unique viewer
Ad Requests (beta) The number of times a video ad request was detected in the player
Ad Clicks (beta) The number of times a video ad was clicked in the player
Ad Skips (beta) The number of times a video ad was skipped in the player
Ad Completes (beta) The number of times a video ad was completed in the player

 

Analytics in the Dashboard

Our design allows you to easily see overall metrics for your account, content-level data (each piece of content is defined by unique media-id), and domain level data (only top-level domains are currently reported).  You can also see these metrics split by device and geography.

It is also possible to download this information via CSV.

Analytics Overview Analytics Content List View Analytics Content Detail View

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