How JW Player Works

This guide will introduce you to the different components of JW Player and how they integrate with each other to help you design, manage, publish, monetize and extend your content’s reach using our platform.

The Dashboard

The JW Dashboard is a publisher / content editor interface for managing your video content, video players, and monetization strategies. Our tools serve many industries and content strategy workflows.

Use the Dashboard to:

  • Upload and manage video content
  • Create and customize video players
  • Publish and embed content on your site or platform
  • Increase video engagement with video recommendations
  • Manage various monetization strategies with support for multiple ad providers
  • Gain insight on content performance with various analytics tools

Customize a Player for your Brand

We provide a simple and intuitive dashboard for creating and managing your video players. Using our Player Builder, you can build a visual interface for the player that matches your brand’s style guide by specifying colors for your player skin and adding a custom logo.

Increase Viewer Engagement

JW Player offers powerful playlist tools to keep viewers engaged. Curated Playlists enable publishers to create a sequence of videos for their audience to view. Customers can also build Recommended Playlists, powered by our real-time recommendations engine to automatically serve viewers the right video, at the right time, based on global viewing trends and behavior.

Build Custom Video Playback into Native Applications for iOS and Android

Our mobile SDKs allow publishers to integrate our feature rich video player directly into their native mobile apps, allowing you to reach your audience on any channel (web, iOS, Android and OTT devices).

Monetize Video

Publishers and broadcasters can monetize content using JW Player’s flexible advertising capabilities. We support all ad networks and all major ad formats, including VPAID, VAST, VMAP, Google IMA and Freewheel. You’re in complete control, with the ability to schedule ads within your content using the JW Player Dashboard.

Track Content Performance 

JW Player offers rich analytics to give insight to publishers for how their video content strategy is performing. Customers can target which videos their audience find most engaging and discover opportunities to improve how and where they implement their video players. 

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