Using Analytics Labs

Analytics Labs | Overview

JW Analytics Labs is a sandbox environment with the goal of creating deeper, more insightful and actionable reports. We’re here to answer your questions - your feedback and requests will guide the direction of Labs experiments. Each experiment focuses on surfacing new looks of your data by combining it with other data sets, generating new metrics, or testing new technology features. We encourage you to explore the experiments, leave us feedback via the surveys and come back often as we are constantly updating our Labs environment.

Table Of Contents


Analytics Labs | Content Score

Content score is a metric that allows you to easily view and compare the performance of all your media. By comparing how enticing a video is (Play Rate*) with how engaging that particular video is (Complete Rate*), publishers can identify audience trends and glean actionable insight into their content strategy.

What questions does Content Score answer?

  1. How is all my content performing?

  2. What content is enticing (high play rate) and what is engaging (high completion rate)

  3. Are there trends between title names, tags, playlists, thumbnails?

  4. Any groupings by page location, social references or ad setup?

  5. How does this compare with the JW Network?

  6. How can we improve?

How to use Content Score (Graphical view)

  1. Take a look at the graph, which shows your media performance over the last 10 days

  2. Filter on Plays, Embeds and Content Length to group specific media and uncover trends; don’t forget to click apply

  3. Highlight low-performing content and investigate further with segmentation or the content detail page

  4. Explore, experiment and check back to see results

How to use Content Score (Table view)

  1. Organize your media by the filters to see top performing content

  2. Use the text filter to show Media with matching texts in the title; Text filtering doesn’t work when Column or Table filters are applied, remove them to text filter

  3. Highlight content and investigate further with segmentation or the content detail page

  4. Explore, experiment and check back to see results

  5. Compare values with the JW Networked sample data as a reference point

*Play rate =Plays/Embeds, Complete rate = Completion rate >75%

** Video durations; SHORT = under 4 mins, MEDIUM  =  4-20 mins, LONG = over 20 mins

 

Ways to increase Content Score


Note: JWPlayer labs and its associated data are experimental in nature and may experience variances, long load times and downtime. If you're seeing 'no data' in your JW Player analytics, and your content is not hosted with JW Player, be sure you've followed the instructions for registering your external URLs to get Media IDs.

                                                                                                                                                                       


Analytics Labs | Revenue Calculator

The Ad revenue calculator is a way for you to calculate the monetary performance of your content. By comparing top and bottom performers and segmenting different groupings of content, users can target media for improvement and test their ad/content strategy.

 

What questions does the Revenue Calculator answer?

  1. What content is delivering the most Ads and what content is delivering the least?

  2. Are there trends between content title names, tags, playlists, thumbnails and Ad delivery?

  3. Are there trends between page location, playlist location or ad setup?

  4. How can we improve?

How to use Revenue Calculator (Table view)

  1. Slide the CPM bar to estimate your average Ad rate

  2. Compare top and bottom performers to see which content is delivering more Ad Impressions/Revenue

  3. Filter on Tags, Content Length, and Ad Clicks with the search tool to group specific media and to uncover trends

  4. Use the icons in the legend to quickly group types of content

  5. Highlight low-performing content and investigate further with segmentation or on the content detail page

  6. Explore, experiment and check back to see results


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Ways to increase Ad Revenue
Some ideas to increase Ad Delivery


Note: JWPlayer labs and its associated data are experimental in nature and may experience variances, long load times and downtime. If you're seeing 'no data' in your JW Player analytics, and your content is not hosted with JW Player, be sure you've followed the instructions for registering your external URLs to get Media IDs.

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