Advertising

Ad Formats Reference

This document describes the various advertising clients, formats and servers supported in the Advertising edition of JW Player. See Basic Preroll Ads for actual configuration options. Table Of Contents ...

Getting Started with VAST Video Ads

The Ads edition of JW Player has built-in support for the two leading video ad frameworks: VAST/VPAID and Google IMA. Not every VAST feature is supported at present. See Supported Ad Formats for more informatio...

Scheduling Ad Breaks

Dashboard Code Use the new JW Player interface to create cloud-hosted ad schedules. With JW Player you can schedule an ad to appear anytime during playback. You can use JW Player Ad Scheduling to ...

VPAID 2.0 Interactive Ads

As of JW Player 7.1.0, it is possible to use VPAID 2.0 JavaScript creatives. The article below explains the updates made to the original VPAID spec and how JW Player supports this updated ad standard. Unders...

Ad Tag Waterfalling

Currently, JW Player oficially supports one main mechanism for waterfalling between ad networks. This practice of waterfalling is currently only supported when using our vast ad client. The use of Google IMA or...

Ad Tag Targeting Macros

Many VAST servers use "tag variables" to optimize fill and provide more information on how ads are being viewed. JW Player supports a number of variables that can be added to your VAST tag URL. Once an ad call ...

Configuring Ad Skipping

You can set an amount of time that you want your viewers to watch an ad before being allowed to skip it. When this skip offset is configured, a countdown will appear in the player and the 'skip' button will bec...

Static VAST XML Tag

In the event that you'd like to serve a static preroll with minimal tracking, it is possible to create your own custom VAST tag. Such a setup allows you to run your own video ads without using an adserver. The ...

VMAP Ad Schedule

The IAB Video Multiple Ad Playlist, or VMAP, is an XML template that video content owners and ad networks can use to schedule multiple ad insertions from a single tag. This method of ad scheduling is supported ...

Companion Ads

This document applies to users of JW Player Ads. Don't have Ads? Upgrade Now. JW Player supports the insertion of companion ads into the page. HTML/IFRAME and GIF/JPG/PNG ads are supported for both VAST and...